Social Media is enabling ideas to travel across markets, in real time.
Consumers across the world share their ideas openly and bond over product experiences.
Marketing & Innovation teams can harness this huge, dynamic and varied dataset.

Social Hive provides inspiration for new products/ services, by identifying ‘here-and-now’ trends that
consumers adopt and advocate. It can separate what Consumers say v/s what Marketer-generated promote– thus covering multiple category stakeholders in a single trends’ study.

Clients can tap into these real-time trends for Communication, Product and Packaging inspiration.
This helps cut down go-to-market time and enables fast, iterative experimentation with product/ service ideas.

 

 

 

 

 

Social Media is enabling ideas to travel across markets, in real time.
Consumers across the world share their ideas openly and bond over product experiences.
Marketing & Innovation teams can harness this huge, dynamic and varied dataset.

Social Hive provides inspiration for new products/ services, by identifying ‘here-and-now’ trends that
consumers adopt and advocate. It can separate what Consumers say v/s what Marketer-generated promote– thus covering multiple category stakeholders in a single trends’ study.

Clients can tap into these real-time trends for Communication, Product and Packaging inspiration.
This helps cut down go-to-market time and enables fast, iterative experimentation with product/ service ideas.

 

 

Glocalisation is a market reality today. The advent of e-commerce has effectively dissolved geographical boundaries that brands operate in. Brands need to understand local culture better, to decide how to project themselves, in the markets they operate in – in terms of the language they use, the contexts they are seen in, the communication they design.

Social Media posts capture popular culture in possibly, its most original form. Social platforms allow people to express themselves in many forms – text, hashtags, emojis, memes, photos.

Clients can effectively use this rich data-mine; to develop strong emotional connect with consumers, become the brand-of-choice & unearth product-pairing, marketing-mix & online-activation ideas.