Values

Confectionery

Refreshed positioning & packaging in APAC markets, through Culture- Category-Brand decoding

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Confectionery

Alcoholic Beverages

Identified consumer passion points, uncovered beer consumption micro-contexts, developed category heat-map

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Alcoholic Beverages

Packaged Foods

Chalked out white spaces for expansion into packaged, ready-to-eat and ready-to-cook snacking foods

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Packaged Foods

Consumer Packaged Goods

Developed understanding of influencers driving narrative around kids’ meals

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Consumer Packaged Goods

Beauty

Applied machine learning across APAC markets, to build product & service innovation pipelines

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Beauty

Tobacco

Identified emotive payoffs with smoking, mapped consumption contexts, defined brand associations

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Tobacco



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