The backbone of all our social media understanding.
Extracting pure, unsolicited, meaningful, spontaneous consumer and brand conversations
Offers multiple functionalities, enabling a robust understanding of digital behavior; including Analytics of Text, Image, Emoticons, Hashtags, Virality and much more.
Allows you to keep an eye ‘always on’ your brand on social media. A tracker that tracks your Brand Health helps you to understand your customer better, provides insights about your competition and checks the efficacy of your social media campaigns. Customized to Client’s needs. Customized dashboards built for Clients to access directly. Customized applications with insightful findings and learnings on.
- Crisis Management
- Audience Insights
- Competition and Category benchmarking
- Campaign Analytics
- Purchase Intention
- Share of voice and Share of Eye
Social media is changing categories and industries like never before. Ideas are travelling across markets globally in real time. People across the world are bonding over product experiences and sharing their ideas openly across platforms. Today, marketing and innovation teams can harness this dynamic, huge and varied data.
Social Hive helps identify ‘here and now’ consumer generated trends in a category. These are trends that consumers adopt and advocate as ideas. Social Hive allows you to get close to the consumer to see how categories get used & talked about, in real life. Most importantly, it separates out marketer generated content from real consumer conversations.
Clients can tap into these real time trends for communication, product and packaging ideas. This helps cut down ‘go to market time’ and enables faster experimentation with ideas.
Read more… How we helped a Color Cosmetics global giant, identify product trends that directly feed into their innovation funnel
Segmentation using Triangulation of Social Analytics, Qualitative Research and Text Analytics. There are tons of consumer conversations around any given topic.
With the help of sharp Booleans, Social Hive accesses these conversations. Insightful consumer segments can be derived using a combination of text analytics and convolutional neural networks
Read more… How we curated Motivational segments to understand why & how viewers consumed a global TV show
There is no greater platform for expression than social media today. Humans openly share their emotional, physical, social experiences via multiple expressions – a different lingo, visuals, videos, hashtags and emoticons.
Social Hive allows us to tap into these powerful human stories via any mode of expression. This opens up innumerable inspiration data points for content development in any category
Read more : How we used social data to understand Transformational journeys in obesity management
Mapping consumer and category culture. This involves a thorough semiotic analysis of the consumer expressions, visuals and language used in a category
It provides an ‘outside-in’ perspective as against the traditional ‘inside-out’ approach (with Client brand as the starting point)
Read more… How we helped leading players in ‘dark’ categories understand their digital consumers’ & category’s culture