Is your brand talking to your Social audience OR at them?

This article was written by Ushma Kapadia. “Let Love Go Places,” said Yatra.com. “Proudly yours,” said Reliance. “Let’s get one thing straight. Love is love,” said Zomato. “It’s a good day,” said a Britannia Good Day biscuit ad. “Ride with pride,” said Uber. In declaring S377 unconstitutional, the Supreme Court has possibly rewritten how future […]

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How Gaming Companies can use Analytics to optimize Revenues

This article was written by Ushma Kapadia. India has traditionally had a love-hate relationship with gaming. Despite parental focus on academics (and dislike towards gaming), gamers are enjoying the benefits of an exploding mobile ecosystem. This demand surge makes the industry poised for growth. To scale and grow, gaming companies in India experiment with revenue models like […]

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