ThinkBumblebee’s take on brands taking on the #10yearchallenge

This post was written by Basudhara Choudhuri. Early January this year saw the ‘#10YearChallenge’ explode across Facebook, Instagram and Twitter. A quick scroll through any of these platforms revealed photos of ‘glow-ups’, fitness goals, facial close-ups, and coming-of-age photos. While some saw this trend as an opportunity to show how the planet had degraded in […]

Read More

Is your brand talking to your Social audience OR at them?

This article was written by Ushma Kapadia. “Let Love Go Places,” said Yatra.com. “Proudly yours,” said Reliance. “Let’s get one thing straight. Love is love,” said Zomato. “It’s a good day,” said a Britannia Good Day biscuit ad. “Ride with pride,” said Uber. In declaring S377 unconstitutional, the Supreme Court has possibly rewritten how future […]

Read More

How Gaming Companies can use Analytics to optimize Revenues

This article was written by Ushma Kapadia. India has traditionally had a love-hate relationship with gaming. Despite parental focus on academics (and dislike towards gaming), gamers are enjoying the benefits of an exploding mobile ecosystem. This demand surge makes the industry poised for growth. To scale and grow, gaming companies in India experiment with revenue models like […]

Read More