Finding the sweet spot between Man and Machine: going beyond Subscriber Data, when devising OTT Content strategy

OTT industry is aflush with subscriber-related data As the India OTT war hots up, various perspectives are emerging, about subscriber behaviour data. One narrative centres around using such data to better understand viewer preferences and pre-empt their future content choices. It highlights the power of Tech & the control that OTT players hold, over their […]

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