Finding the sweet spot between Man and Machine: going beyond Subscriber Data, when devising OTT Content strategy

OTT industry is aflush with subscriber-related data As the India OTT war hots up, various perspectives are emerging, about subscriber behaviour data. One narrative centres around using such data to better understand viewer preferences and pre-empt their future content choices. It highlights the power of Tech & the control that OTT players hold, over their […]

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ThinkBumblebees at Play

Illustrated by Gabriella Rathod We went ‘OOHing’ recently, and want to tell you all about it. Out Of the Hive (OOH) is ThinkBumblebee’s quarterly employee engagement program, one that takes us to various places out of our office premises (World Trade Centre, Pune). And comprises anything that’s not Work-related. For instance – our first OOH […]

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ThinkBumblebee’s take on brands taking on the #10yearchallenge

This post was written by Basudhara Choudhuri. Early January this year saw the ‘#10YearChallenge’ explode across Facebook, Instagram and Twitter. A quick scroll through any of these platforms revealed photos of ‘glow-ups’, fitness goals, facial close-ups, and coming-of-age photos. While some saw this trend as an opportunity to show how the planet had degraded in […]

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Internship Experience: Vishal Sharma

A first-hand account of experiencing life@ThinkBumblebee Since our inception in late 2016, we have endeavored to become an aspirational company for talented Analytics professionals and aspirants alike. From our debut Intern program, Vishal Sharma (now a 4th year under-grad) from IIT Kharagpur shares how ThinkBumblebee shaped his Analytics worldview. In my first-ever experience at interning, […]

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Is your brand talking to your Social audience OR at them?

This article was written by Ushma Kapadia. “Let Love Go Places,” said Yatra.com. “Proudly yours,” said Reliance. “Let’s get one thing straight. Love is love,” said Zomato. “It’s a good day,” said a Britannia Good Day biscuit ad. “Ride with pride,” said Uber. In declaring S377 unconstitutional, the Supreme Court has possibly rewritten how future […]

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